Welcome to “Lifecycle Marketing Made Easy,” a conversation with Clate Mask, CEO and co-founder of KEAP. In this new series, Ramon and Clate will dive deeply into the topic of Lifecycle Marketing for small businesses. Lifecycle Marketing is a system that was created to take the stress out of building and growing a business designed with your ideal customers in mind.

In a recent podcast, Ramon and Clate jump-started the conversation with an introduction to KEAP, a sales and marketing automation platform that combines CRM, marketing, sales, and eCommerce to help entrepreneurs grow their business. With nearly 20 years of experience, they’ve built a systematic way of thinking about sales and marketing that’s at the heart of their software, and it’s called Lifecycle Marketing.