Tune in for a discussion with Sid and Ehab Goldstein, Global VP, Strategy, Competitive Insights & Head of Customer Service at Lifescan. Ehab shares how service teams can use AI to take a more proactive approach to call data. He discusses his team's experience using technology during the call monitoring process and its impact on the way they deliver service. He also shares thoughts about using data for market research, satisfaction feedback surveys, and how to choose the right technology partner.