Jess Adkins is Brand Experience Design Lead for EMEA at M Moser Associates, with more than 13 years of experience across luxury retail, hospitality, and workplace design. She translates brand values into immersive, story-led environments where identity is felt as much as seen.In this episode, Jess shows how branding extends far beyond logos and graphics. We talk about lighting as an invisible brand tool, the psychology of place, and how companies can design spaces that embody their values. For anyone interested in culture, design, or brand impact, this episode reframes how we think about identity.You can find out more about M Moser and Jessica’s work below:Website - https://www.mmoser.com/Jess Instagram: @jessmae66Jess LinkedIn: https://www.linkedin.com/in/jessmaedesign/Get in touch:[email protected]@light-tribe.com https://www.linkedin.com/in/xander-cadisch-35823b55/ Join the Tribe - https://tinyurl.com/Light-Tribe-by-Phos