Light on Marketing

Ok, I’m just gonna go ahead and say it! 

Screw Cancel Culture! (Wow! that feels good…)

Truth!? I simply don’t see this accomplishing anything of value and it’s taking things that have been part of our history and crapping all over them.

Actually, when I step back and 'compare and contrast', what I do see is important things, which have a clear and specific purpose, being turned upside-down and inside-out, and creating a whole lot of confusion and chaos.

COMPARING used to be a good thing. Same thing with CONTRASTING, and both of these things have been politicized.

This month I’m getting SPICY! LOL (can you tell!)

**Here’s a breakdown of what you’ll hear in episode #47: 

– The timeless value of comparing and contrasting, no matter what the ‘cancel culture’ might say.

– Both sides of incorporating your political beliefs into your Marketing; and when it makes sense to do so.

– How to know if Marketing is serving you…as a business owner AND as a consumer!

**Links from this Episode:

Follow Light on Marketing on LinkedIn : https://www.linkedin.com/company/light-on-marketing

Our Intuitive Marketing Circle :

https://bit.ly/intuitive-marketing-circle

Our new platform:

https://creatorsouljournal.substack.com/podcast

©2022 Light on Marketing

Welcome to the Light on Marketing podcast, I am your host Tricia Murray and I think you’ll agree that the title of this podcast and the name of the podcast have just created a paradox.

Paradoxes are my specialty.

I THRIVE in the midst of a paradox and that started when I came to understand the Principle of Polarity, which states that ALL paradoxes may be resolved.

So how will we resolve this paradox, that it’s not really about the Marketing, on a podcast supposedly about Marketing?

And if it’s not about Marketing…what IS it about?

Three Words: Your Soul Path and that is what is sending me in a new direction, with a new podcast 'The New Age Tour Guide' and the integration of strategy and soul!

This will be my last podcast for Light on Marketing, below you can find new links to unpack more of what it IS about!

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Connect with Trish to weave together marketing, meaning & more!

Trish on the ... Web

http://www.soulstyle.me

Trish on ... LinkedIn

https://www.linkedin.com/in/triciamu/

Trish on ... Instagram

@soulstyltrish

Trish's New Podcast -- The New Age Tour Guide

www.soulstyle.me/new-age-tour-guide-podcast

Come with a beginner's mind and consider that there are two sides to Marketing – the science and the spiritual side; just like the symbol of yin and yang.

In this episode I reframe Marketing through the ancient symbol of Yin and Yang and invite you to consider the ‘daily doing’ – your Marketing activities and tactics based on the energy they embody.

It’s a different way of thinking about Marketing and that’s what Light on Marketing is all about! When we reframe, redefine, recalibrate, realign how we see and understand Marketing – we RESTORE our ability to use it more effectively! (and that makes your Marketing FEEL lighter)

In this episode:

Learn more about accessing your YIN side:

→ Barbara Edie • www.barbaredie.com

Shine a Light on MORE Marketing:

→ Our Monthly Marketing Spotlights, break the Marketing puzzle into single pieces • https://bit.ly/signup-spotlights

→ Our newly minted website • www.lightonmarketing.ca

→ Our Page on LinkedIn • www.linkedin.com/company/light-on-marketing

→ Our Channel on Telegram • http://t.me/light_on_marketing

→ Our Light Portal for Conscious Consumers • https://lightonmarketing.substack.com

Come with a beginner's mind and consider that there are two sides to Marketing – the science and the spiritual side; just like the symbol of yin and yang.

In this episode I reframe Marketing through the ancient symbol of Yin and Yang and invite you to consider the ‘daily doing’ – your Marketing activities and tactics based on the energy they embody.

It’s a different way of thinking about Marketing and that’s what Light on Marketing is all about!

When we reframe, redefine, recalibrate and realign how we see and understand Marketing – we RESTORE our ability to use it more effectively! (and that lets Marketing feel lighter)

In this episode:

Learn more about accessing your YIN side:

→ Barbara Edie • www.barbaredie.com

Shine More Light on Your Marketing:

→ Our Monthly Marketing Spotlights, breaking the Marketing puzzle into single pieces • https://bit.ly/signup-spotlights

→ Our newly minted website • www.lightonmarketing.ca

→ Our Page on LinkedIn • www.linkedin.com/company/light-on-marketing

→ Our Channel / Group on Telegram • http://t.me/light_on_marketing

→ Our Light Portal for Conscious Consumers • https://lightonmarketing.substack.com

There was a key turning point in my Eat Pray Love journey that caused me to Attreversiamo; to cross-over the threshold and come to understand that everything is connected. In the 'spooky-magic' universal energy kind of way, and in what we bring into every aspect of our business!

This episode made our Top 10 cut largely because the life work of individuals like Susan Fournier helped me understand how out of alignment the majority of Marketing has become and holds deep wisdom for how the 'new age' is going to change things.

It also weaves insights from the Principle of Correspondence and a few other key pieces you'll find resurface in my new podcast -- The New Age Tour Guide!

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Connect with Trish to weave together marketing, meaning & more!

Trish on the ... Web

http://www.soulstyle.me

Trish on ... LinkedIn

https://www.linkedin.com/in/triciamu/

Trish on ... Instagram

@soulstyltrish

Trish's New Podcast -- The New Age Tour Guide

www.soulstyle.me/new-age-tour-guide-podcast

It’s a whole new year! Which means, a new outlook and possibly … a whole new ‘game’!

This episode made the Top 10 cut for Light on Marketing greatest hits because I STILL refer to it and it's been out for more than five years!

I’m blending some quantum stuff with some game-theory stuff to reframe, recalibrate, realign and RESTORE the Marketing, the Media, the Message(s), so you can connect with more.

Whether you’re a business owner looking to make sense of the role, purpose and value of Marketing OR a conscious consumer looking to reclaim control over your mind, the Endgame is the same…getting a grip on what’s important, relevant and significant, for you.

In this episode:

Learn more about Christine Monaghan, Founder of the RESET Collect and the Stress is Optional business philosophy. Mention this podcast when you schedule your Brand Innovation Solutions call and it’s complimentary!

https://christinemonaghan.com/call/

Connect with Trish to weave together marketing, meaning & more!

Trish on the ... Web

http://www.soulstyle.me

Trish on ... LinkedIn

https://www.linkedin.com/in/triciamu/

Trish on ... Instagram

@soulstyltrish

Trish's New Podcast -- The New Age Tour Guide

www.soulstyle.me/new-age-tour-guide-podcast

As I researched and wrote this episode it turned into something with a cross-functional purpose...

1 - Making us more coherent, conscious consumers and...

2 - Making Marketing a more meaningful part of our business.

Three keys from Elizabeth Gilbert's "Big Magic: Creative Living Beyond Fear" was a turning point for me personally and professionally, it is infused into every aspect of the work I do in bringing people out of a dark, heavy and rather icky experience with Marketing...into something lighter.

In this episode:

Learn more about NLP and how it helps you process grief and trauma with Adele Anderson

WWW.LIFECOACHADELE.COM

Explore more Light on Marketing for solo & micro business owners:

www.lightonmarketing.ca

Reclaim your mind-space as coherent, conscious consumers:

https://lightonmarketing.substack.com

Marketing iS FULL of superstitions - beliefs and practices that feel almost supernatural, fated or like some kind of spooky magic (a term coined by Albert Einstein) and those superstitions create a quiet sense that Marketing is something to be feared.

How do we overcome the fear and the unpredictability of 'spooky magic'?

With a sufficient structure that creates stability.

___

Mentioned in this episode:

Partner Promotions: VEA Office Professionals

https://veapros.com/understand-your-numbers/

Explore more Light on Marketing for solo & micro business owners:

www.lightonmarketing.ca

Reclaim your mind-space as coherent, conscious consumers:

https://lightonmarketing.substack.com

There are questions we really don't want to ask. And, there are questions we really don't want to know the answer to. Because it feels awkward.

BUT! if we're going to clear the field and get past the circus, the sociopaths, the manipulation and the mind games (inside Marketing and more)...we need to move beyond 'awkward' to what's really in our collective best interests.

And it starts with one single question...Do you really want to know?

••

Explore more Light on Marketing for solo & micro business owners:

www.lightonmarketing.ca

Reclaim your mind-space as coherent, conscious consumers:

https://lightonmarketing.substack.com

This episode made the Top 10 cut as I streamlined the 'greatest hits' because if we are truly going to step into this 'new age' we're going to need to get radically honesty about the dark side of Marketing, the Media and the Messengers.

It's time to clear the field and bring it all back to ground zero to see what Marketing is really capable of...and what it's SOUL role and purpose is inside business.

You’ll hear more in episode # 39 • The circus, the sociopaths, the manipulation & the mind-games.

••

Connect with Trish to weave together marketing, meaning & more!

Trish on the ... Web

http://www.soulstyle.me

Trish on ... LinkedIn

https://www.linkedin.com/in/triciamu/

Trish on ... Instagram

@soulstyltrish

Trish's New Podcast -- The New Age Tour Guide

www.soulstyle.me/new-age-tour-guide-podcast