The Winter Olympics are coming to Milan—and hoteliers across the globe are watching closely. In this Lighthouse Quick Take, Blake Reiter dives into the hotel pricing trends leading up to the 2026 Winter Olympiad in Milan and Cortina d'Ampezzo. Drawing comparisons to Paris 2024, this video breaks down how three-star, four-star, and five-star hotel pricing is evolving in the months before the games.