The viral Netflix show 'K-Pop Demon Hunters' created a significant impact on South Korea's tourism and hotel industry in 2025. The movie became a global phenomenon with four soundtrack songs hitting the Billboard Hot 100, leading to a 56% increase in flight searches and 26% jump in hotel searches to South Korea by June 2025. While demand spiked immediately after the movie's release, hotel pricing didn't follow until September when the film became Netflix's most-watched movie ever, resulting in 20% year-over-year price increases. The analysis demonstrates how entertainment content can instantly create travel demand, emphasizing the importance for hoteliers to quickly identify and respond to viral trends rather than waiting for quarterly data to make pricing adjustments.