On today’s Quick Take, we’re stirring up a little friendly rivalry: Milan vs. Paris. We'll explore how each city’s Fashion Week impacts hotel pricing and performance.

We break down year-over-year trends by star class across both seasonal collections:

📉 Milan: pricing softness for Spring/Summer and only modest improvement for Fall/Winter

📈 Paris: strong pricing growth across every segment, with standout gains at the luxury end

Then we translate the data into practical takeaways for hoteliers: how to tier your rate strategy, spot whether demand is inelastic (luxury-led) or price-sensitive (volume-led), and maximize RevPAR during major event weeks.

If you’re in hospitality, revenue management, or tracking event-driven demand, or a fashionista, this one’s for you.

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