In this Lighthouse Quick Take, Blake explores how one of the weakest ski seasons on record impacted hotel pricing in Vail. Snowpack levels fell sharply, skier visits declined, and resorts closed early, creating a clear demand shock across peak winter weekends.

Blake compares advertised rates set in December with actualized pricing outcomes, showing how hotels were forced to discount far beyond initial expectations. The analysis highlights how weather volatility directly affects pricing power and why static preseason strategies fall short. Listeners will better understand how to adapt pricing in weather dependent markets.

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