In this Lighthouse Quick Take, Blake explores how hotel pricing for the 2026 FIFA World Cup has evolved across host markets, with the latest data showing clear deceleration after early surges. While US cities average around 60% year over year growth, Mexico and Canada show stronger gains, though momentum has slowed since October.

Blake breaks down how pricing power varies by market type, with lower priced cities continuing to push rates while gateway markets begin to correct. The analysis also highlights how external factors and prior event baselines are shaping performance, and where hoteliers may still find opportunity as demand patterns shift.

Explore more of Lighthouse’s travel & hospitality research: mylh.co/spotlightinsights