The Kollective Institute of Ideas (KIOI)

Lighting Expert Sally Storey on the Magic of Light: Practical Tips, Insights & Big Ideas


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🌟 Sally’s Story – Curiosity-led journey into lighting design

💡 Innovation – Pioneering smarter, smaller lighting products

🛠️ Tips – Simple ways to improve your home lighting

🏛️ Impact – How light transforms spaces and mood

🔬 Insights – Industry trends + the science behind good lighting

Sally Storey is an icon in architectural lighting design and a true pioneer in the field. She’s the Founding Director of Lighting Design International and Creative Director at John Cullen Lighting.Her book Inspired by Light: A Design Guide to Transforming the Home shares her timeless approach to lighting.Sally has lit homes across the globe — including for David Bowie — and designed standout spaces at The Berkeley, Claridge’s, Harrods, and more.

Sally’s Lighting Course

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  • Lighting is emotional — it directly affects how we feel in a space, not just how it looks.

  • Color temperature matters — most “warm” LEDs sold are still too cold; aim for 2200–2400K for a cozy feel.

  • Quality over quantity — high CRI (Color Rendering Index) lighting above 95% makes people and interiors look more alive.

  • Layered lighting is essential — combine different light sources (ambient, task, accent) for depth and flexibility.

  • You don’t need a big budget — simple changes like better bulbs, floor uplights, and removing overhead pendants can dramatically improve your space.

Lighting legend meets life’s big and little questions.



🌞 3 Things That Bring Joy→ Natural light→ Food & taste→ Texture



💭 A Mantra to Live By→ “Live for the moment.”



📚 Underrated Inspiration→ Alvar Aalto – Finnish architect who sparked her journey



🎓 Something She Wants to Learn More About→ “Everything.”



💪 How She Handles Disappointment→ “Just solve it. If no one died, it’s not the end of the world.”



🧳 Bucket List Add-On→ More holidays. Everywhere.



🧠 Advice to Her Younger Self→ “Don’t worry so much.”



🌍 One Thing She’d Change in the World→ Better communication — people need to really listen.



🎵 Iconic Moment→ David Bowie invited her to sit on his couch and review his new album after lighting his NYC apartment.

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🔦 Useful Takeaways from the Episode
🔥 QUICK-FIRE WITH SALLY STOREY
Sally Storey, Arthur, John Cullen, David Bowie, Brian Johnson,Lighting Design International, John Cullen Lighting, RIBA, BBC, ERCO Lighting, Concord Lighting, Brigade, IKEA,The Berkeley, The Connaught , Harrods, Four Seasons George V, Hotel Hermitage, The Ritz-Carlton Hong Kong, The Savoy, Lords Cricket Ground, Kings Road, Smith Street, ,New York City, Bristol University, London, Kazakhstan,Alvar Aalto

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The Kollective Institute of Ideas (KIOI)By The Kollective