Join us for an illuminating episode of Braving Business as we dive into the entrepreneurial journey of Cody Grandadam, affectionately known as the "Flashlight Guy." As President of Promier Products, Cody has carved out a niche in the portable lighting industry with brands like LitezAll, Kodiak, Illumibrite, and Handsfree. From his early days mowing lawns to buy his first pair of Jordans, Cody's story is one of resilience, innovation, and strategic thinking.

Key Topics Covered:

Cody's entrepreneurial beginnings and the lessons learned from leveraging assets for financial growth.

The challenges of rebranding after a vendor trademarked his company name, costing him $250,000.

Overcoming operational hurdles, such as re-labeling products by hand in a rented LA warehouse.

Insights into the bootstrapped method and the importance of perseverance in entrepreneurship.

Guest Background:

Cody Grandadam's journey started in the 5th grade with a lawn mower and a dream. Now, as the head of Promier Products, he's a testament to the power of grit and adaptability. His story has been featured in the Chicago Journal, highlighting his path to success.

Main Insights:

Cody emphasizes that entrepreneurship is about enduring challenges and leveraging them as catalysts for growth. His experiences underscore the importance of strategic thinking and adaptability in business.

Actionable Takeaways:

Embrace setbacks as opportunities for growth and learning.

Leverage assets to create cash flow and invest in your business.

Maintain resilience and adaptability in the face of unexpected challenges.

Tune in to discover how Cody's journey can inspire your own path to success. Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable insights and actionable strategies to light your way forward.