Welcoming Kat Azima, owner and principal marketing consultant at Denteo Marketing Group!  Kat has almost 20 years of brand-building experience and has worked for big corporate giants like Johnson & Johnson in a variety of roles including corporate communications, public relations and brand management  She has helped manage many well known dental consumer brands like REACH and ACT and founded Denteo Marketing Group in 2011 to help dentists, specifically, with their branding and marketing needs.  In this episode, we dive into video marketing:  should you be using video?  Do you risk "de-professionalizing" your practice by using it?  What is the best way to film video?  How can you effectively pivot video during COVID-19 as a team building opportunity with staff and to teach patients what to expect during their next visit? Questions about this podcast?  To reach Kat Azima, please visit www.denteomarketinggroup.com or email Kat at [email protected].