This episode of Lights, Camera, Learn! takes a look at the role of data and analytics in local television news. Kristie Gong, Director of Audience Insights, Analytics, and Programming at KCRA, the NBC station in Sacramento, discusses how data informs the stories and programming audiences see on television. Kristie also shares her journey from a media student at Cal State Northridge to a leader in audience research. She discusses how local stations adapt to streaming, multi-screen viewing, and the challenge of reaching younger audiences who don't watch traditional news. Kristie adds her insights into the importance of mentorship, representation in media, and helping students discover careers behind the camera to help preserve the future of journalism.