People do business with people they like all other things being equal

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It has been proven over time that hit and miss marketing efforts fail to achieve the desired and sought after business objectives. In this Podcast, Mike Marchev will continually provide ideas, tips, strategies and lessons designed to fuel your creative juices and keep you focused on the job at hand. Your success will not come by accident, but by improving your sales and marketing acumen by design and with a purpose. This Podcast is being produced for you.

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Likability

Likability