<img src="https://assets.podomatic.net/ts/d6/a2/7c/john-griffiths/3000x3000_13071107.jpg" alt="itunes pic" /><br />Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approach to advertising of the first ad agencies with planning departments at Boase Massimi Pollitt and J Walter Thompson. Drawn on interviews used for the book 98% Pure Potato

Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approach to advertising of the first ad agencies with planning departments at Boase Massimi Pollitt and J Walter Thompson. Drawn on interviews used for the book 98% Pure Potato

<br>Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approach to advertising of the first ad agencies with planning departments at Boase Massimi Pollitt and J Walter Thompson. Drawn on interviews used for the book 98% Pure Potato

Likable advertising - does it matter?

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

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Likable advertising - does it matter?

Likable advertising - does it matter?