It’s not a secret, people buy from people they like.  Today we’re going to talk about social media and the idea of putting yourself out there as a likable brand.  Whether we’re selling our services or a product, we’re all walking billboards.  Our interactions tell a story.

The most important thing when it comes to crafting a likable character is to be yourself.  The worst thing you can do is to fake it or try to be someone you’re not; people will see through it every time.  Evaluate yourself and what makes you interesting.  Find common ground that you can connect with people on.  

What You’ll Learn:

• How social media posts are like mini commercials.
• Which parts of you, you should be promoting.  
• What types of content will help you grow your followers.  
• How empathy can strengthen your impact with your clients.  

Favorite Quote:

“Many people don’t think they have much to share, when in reality they’re far more likable than they might give themselves credit for.” — Brian McKittrick