An increasing number of providers and patients are participating in direct primary care. It’s not insurance, but rather a business model where patients can purchase a membership, allowing them unlimited access to certain primary care services.

Dr. Kyle Rickner is the co-founder of Primary Health Partners, which is Oklahoma’s largest direct primary care provider. StateImpact’s Jillian Taylor spoke with him about the growing model, which also benefited from President Donald Trump’s 2025 megabill.

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