As we learn more about the world around us, consumer expectations have changed. The conversation around sustainable practices has influenced the way that consumers choose which products and brands they decide to spend their money on, with many consumers choosing to purchase from brands with more sustainable practices and products.

In this episode of Like & Follow, Liz and Katina join Ben to discuss how social issues such as recycling and climate change have affected how consumers interact with brands, and how brands market to these customers.  

If you’re looking for a hand with your social media and digital marketing, Milkbar Digital is here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.

A picture might be worth 1,000 words, but let's not discount how important of the words themselves! Good copy is essential to building your brand voice in an online space and can turn potential customers into loyal customers. So what makes effective copywriting?

In this episode of Like & Follow, Ben and Carmela take a look at how effective copywriting can help keep your customers engaged, what the future of copywriting may involve and provide some great tips and tricks for making your copy the best it can be.

Looking to level up your copy? Milkbar Digital is here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.

We've spoken before about what kind of content works best on various platforms, but how do you get the most out of the content that you have?

In this episode of Like & Follow, Sam and Katy join Ben to discuss the ways that you can make your content the best that it can be. This episode takes a deep dive into the important things to consider when creating content in what we're calling: Content 101.

If you’re looking to your online content or even get a leg up with video, Milkbar Digital is here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.

Video content has become such an important part of the social media experience. There are platforms dedicated to video content and others that seem to favour video over still photos. Not only did video kill the radio star, but it's also currently killing it on social.

In this episode of Like & Follow, Baya and Katina join Ben to discuss the benefits of video content on social media, and how you can use your content to maximise its potential. We even have some nice examples that we break down for you!

If you’re looking to your online content or even get a leg up with video, Milkbar Digital is here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.

Influencer Marketing has exploded in the last few years and has run into its fair share of setbacks. While some see it as a new industry, we can trace its roots back to the movie stars and celebrity culture of old. 

In this episode of Like & Follow, Ben and Maddie sit down and take a look into the factors that influence the influencer community. With all that 2020 has thrown at the world, influencer marketing has seen remarkable changes. What's in store for the world of influencer marketing? Listen in to find out.

Looking to add influencer marketing to your digital strategy? The team at Milkbar Digital are here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.

Customers are buying more and more online than ever before, and while we may be moving away from the face-to-face experience, that doesn't mean that good customer service isn't needed anymore. With a growing online presence, you're going to need to build your community effectively, which is where community management comes into play. In this episode, Ben and Ant explore what it is that makes for effective community management, how a brand can use it well, and what you can do to help when a crisis strikes.

Need some help with effective community management? The team at Milkbar Digital are here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.

So nice, we had to do it twice! We had such a huge amount of things to talk about in part 1 of our Trends Recap that we had to make this a special 2 part episode!

Following on from last week, the Milkbar Digital team sit down (over Zoom) and look back at some of the trends that they feel have had an impact on how social media is being used. We also look at how these trends could potentially affect how we use and view digital media moving forward. What's in store? Tune in to find out!

Need a hand with your social media marketing? The team at Milkbar Digital are here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.

We're halfway through 2020 and what better time to look back at some of the trends that have caught our eye?

In this episode of Like & Follow, the Milkbar Digital team sit down (over Zoom) and look back at some of the trends that they feel have had an impact on how social media is being used. We also look at how these trends could potentially affect how we use and view digital media moving forward. What's in store? Tune in to find out!

Need a hand with your social media marketing? The team at Milkbar Digital are here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.

With more people looking to work from home than ever before, we thought it would be a good idea to put together a few handy tips and tricks for those who might be finding themselves working from home for the first time.

In this episode of Like & Follow, Ben, Katy and Callum chat about how to make your home office an effective space, and how to structure your day to be the most productive it can be. 

Looking for advice and help with working in a digital space? Or maybe you're just looking to upgrade your business' social media presence? The team at Milkbar Digital are here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.

There's no doubt that 2020 has been hard on the hospitality and retail industries. With people not able to visit in person, it's made the need for a strong online presence much more important. 

In this episode of Like & Follow, Sam and Ant take a look at how the hospitality industry has responded to a changing world, and share some of their best tips and tricks for hospitality businesses looking to make their social media presence blossom.

Want to upgrade your business' social media presence? The team at Milkbar Digital are here to help! You can get in touch with us at [email protected] for all your social media needs.

Facebook: facebook.com/milkbardigital

Instagram: @milkbardigital

See omnystudio.com/listener for privacy information.