🎧 Spotify just launched its own ad exchange—Spotify Ad Exchange (SAX)—ushering in a new era for performance marketing. In this episode, we dive into how SAX simplifies programmatic ad buying, enhances targeting with privacy-first tools like UID 2.0, and reshapes Spotify’s role in the ad tech space. Discover how SAX gives marketers real-time access to Spotify’s global audio, video, and display inventory—plus, what this means for ad personalization, campaign performance, and data tracking. Tune in for insights on the growing impact of mini walled gardens in digital marketing.

(00:00) Intro

(00:44) What is Spotify Ad Exchange or SAX?

(01:57) Benefits of SAX to Spotify, advertisers and users.

(03:24) SAX is another ad platform for targeting audience in a ‘mini walled garden’

(06:34) which brings opportunities and challenges for performance marketers.

(08:46) Performance marketers need to keep adapting

(10:00) Likely future of performance marketing

Is Instagram planning to launch a standalone Reels app? In this episode of Likely Marketing, Shiv explores the rumoured 'Project Ray'—Meta’s potential move to spin off Reels into a separate app. What does this mean for creators, brands, and marketers? Could this shift challenge TikTok and YouTube Shorts, or further fragment the social media landscape? We dive into the strategic implications, marketing impact, and what you need to prepare for if Reels goes solo. Stay ahead of the curve in the evolving world of short-form video.

(00:00) Intro

(00:41) A quick look into the rumour of Reels being turned into a standalone app

(02:08) But, why?

(04:50) What does it mean for users, creators, brands and marketers?

(08:53) And how it is changing the role of marketers…

(11:03) A few more words…

What if your car could connect you to personalized offers while cruising down the highway? Enter Vehicle-to-Everything (V2X) technology—a groundbreaking innovation that’s reshaping road safety and traffic management. But it’s not just about safer driving; V2X could revolutionize marketing too. In this episode, we explore how V2X can enable proximity marketing, dynamic in-car ads, and event-based notifications, creating seamless consumer experiences on the go. Discover how marketers can leverage this emerging tech while balancing privacy and personalization. Tune in to learn how V2X could transform the future of marketing!

(00:00) Intro

(00:49) What is Vehicle-to-Everything or V2X technology? And, how does it work?

(02:57) What are the benefits of V2X technology?

(05:04) How can V2X open up new avenues for marketing?

(07:59) A few challenges with utilizing V2X technology for marketing

(09:36) Conclusion

Episode on Resilient Tech

Can weather data make ads smarter? This week, we dive into climate data marketing—where real-time weather trends shape ad campaigns. From AI-driven weather analytics to geofencing heatwaves, brands like Coke, Mamaearth, and Campbell’s are using climate insights to drive sales. But is it all just smart marketing, or does it border on greenwashing? We break down the tech, trust issues, and what this means for the future of marketing.

🔗 Tune in to discover how brands are turning climate patterns into marketing gold!

(00:00) Intro

(00:49) What is climate data marketing?

(01:40) How does climate data marketing work?

(04:51) How are brands riding the climate data wave?

(07:02) Data, trust and ‘greenwashing’ challenges with climate data marketing

(09:47) The future of climate data marketing

The future of marketing is shifting—are you ready for it? In this episode, we explore the rise of privacy-led social media platforms like Yope, a photo-sharing app gaining traction with Gen Z for its focus on private group sharing and authentic connections. We unpack how platforms like MeWe and Yope are changing social media dynamics, driving the shift toward Permission-First Marketing—where brands must earn the right to engage with audiences by respecting privacy and delivering value. Discover how marketers can adapt to this privacy-first era, build trust, and create meaningful brand connections in a rapidly evolving digital landscape. Tune in to understand why authentic engagement and permission-first strategies are the future of marketing.

(00:00) Intro

(00:59) Yope and its approach to online photo sharing

(03:26) highlights the complex social media preferences of Gen Z’s.

(05:09) A quick look at the broader privacy-focused social media landscape

(08:15) The marketing challenges and opportunities in the privacy era

(11:34) The emerging paradigm of ‘Permission-First Marketing’

(14:44) Conclusion

Discover the power of Digital PR and link building in this insightful conversation with Chris Panteli, Co-Founder of Linkifi. Learn how strategic link building boosts SEO, enhances brand authority, and drives business growth. We explore the evolving role of AI in Digital PR, the best practices for earning high-quality links, measuring success, overcoming key challenges, and the future of online visibility. Whether you're a marketer, entrepreneur, or SEO expert, this episode is packed with actionable insights to help you stay ahead. Tune in now!

(00:00) Intro

(01:28) Linkifi’s Journey and Digital PR Focus: The origin story and shift to digital PR link building.

(04:30) Digital PR vs. Traditional Link Building: Exploring the differences and advantages.

(07:36) Securing High-Quality Backlinks: Outbound and Inbound: Strategies for acquiring valuable links.

(10:01) Outbound vs. Inbound Strategy Choice: Deciding which approach is best.

(12:02) Building Credibility for Digital PR: Tips for startups and businesses.

(16:25) Social Listening: Its role in Digital PR and link building.

(19:30) Beyond Tier 1 Media: Exploring alternative authoritative websites.

(22:40) Influencer Marketing's Impact: The role of influencers in digital PR.

(24:44)  Cultural Context: How culture affects Digital PR and link building.

(27:14) The Power of Storytelling: How crucial are stories for digital PR.

(30:13) What Makes a Story Impactful: Defining effective digital PR narratives.

(33:14) AI's Transformation: How AI is changing digital marketing and link building.

(37:17) LLMs and Search Results: Is AI-driven search more correlative than deterministic?

(40:56) Data Privacy and Ethics: Addressing concerns in Digital PR and link building.

(42:37) A/B Testing in Digital PR: The role of experimentation.

(44:19) The Future of Link Building: What it could become in the next 5-10 years with ongoing shifts in online search.

(47:20) Personalization in Digital PR and Link Building: Tailoring strategies for local businesses.

(49:30) Sentiment Analysis: Does it matter while measuring campaign impact?

(50:50) Measuring Campaign Success: Key metrics for Digital PR.

(52:26) Common Challenges and Solutions: Overcoming obstacles in Digital PR and link building.

(55:08)  Chris's Insights on Marketing Strategies: Expert advice on Digital PR.

(57:57) Technical Aspects of Digital PR: Do businesses require understanding of the technical side?

(59:40) Wrap up

📥 Cheatsheet for Digital PR & Link Building

👉🏻 Follow Chris

👉🏻 Follow Linkifi

🚨 The digital landscape is shifting—are you ready? In this episode, we break down the major disruptions redefining online search, social media, and media strategies in 2025.

🔍 Google’s Identity Crisis: With AI Overviews and Gemini 2.0, is Google cannibalizing its own search traffic? How are brands adapting?

📱 The Great Social Media Migration: Gen Z is leaving mainstream platforms. What’s driving this exodus, and where are they going?

📰 AI and Traditional Media: Newsrooms are transforming—what does this mean for PR, earned media, and brand storytelling?

🤖 Rise of AI Agents: AI-powered assistants are changing how people consume content. How can marketers stay relevant?

Tune in for insights on how to future-proof your marketing strategies in an AI-driven world! 🚀

(00:00) Intro

(00:59) Google’s continuing identity crisis in the age of Generative AI

(04:10) The Great Social Media Migration: Why Gen Z is checking out

(08:57) AI-backed transformation of traditional media

(13:46) Conclusion

AI search engines are evolving, but at what cost to privacy? In this episode, we explore privacy-first AI search engines like DuckDuckGo, Qwant, Brave Search, and Apple Intelligence. How do they work? What makes them different? And why should marketers and brands pay attention?

🚀 Learn how anonymous queries, encryption, and on-device processing protect users while delivering powerful search results. Plus, discover marketing strategies that work in a privacy-first world—contextual ads, organic content, and local SEO.

Don’t miss this essential discussion on the future of AI search! 🎧

(00:00) Intro

(00:43) Let’s meet privacy-first AI search engines,

(02:20) and understand how they actually work.

(04:41) Why do privacy-first AI search engines matter?

(06:11) How can you leverage privacy-first AI search engines for marketing?

(09:39) Conclusion

The social media landscape is evolving—again! In this episode, Shiv dives into Bluesky and its game-changing AT Protocol. What is it? How does it work? And why does it matter for marketers and brands?

We’ll break down:

✅ The AT Protocol & its decentralized approach

✅ How it differs from traditional social media

✅ Opportunities for marketers on Bluesky

✅ The future of social media & user control

Is decentralization the next big thing in social media? Tune in to find out!

🔔 Subscribe & stay ahead in digital marketing!

(00:00) Intro

(00:49) What is Authenticated Transfer or AT Protocol?

(02:07) How does AT Protocol work?

(03:42) How is the AT Protocol Different from Traditional Social Media?

(05:16) How Can Marketers Expand Their Brand Presence on AT Platforms like Bluesky?

(07:28) How Could the AT Protocol Change Social Media in the Future?

🚀 The future of AI-powered advertising is here! In this episode of Likely Marketing, we explore Meta Andromeda—Meta’s groundbreaking ad retrieval system. How does it revolutionize ad targeting and personalization? How does it compare to Google Ads & LinkedIn Ads? And what does it mean for marketers and advertisers?

🔍 Discover how deep learning, hierarchical indexing, and real-time inference are reshaping ad relevance, engagement, and ROI.

💡 Tune in to learn how Andromeda could change the game for AI-driven ad strategies and what it means for the future of marketing.

🎧 Listen now & stay ahead in the evolving world of digital ads!

(00:00)Intro

(00:48) What is Meta Andromeda?

(02:21) How does Meta Andromeda improve Meta Ads?

(03:47) How does Meta Andromeda compare to Google and LinkedIn Ads?

(06:13) What does this mean for Marketers?

(07:20) Conclusion