Welcome to another episode of the Hello Beauty podcast! Today, we have a special guest, Alicia Zeng, the founder and CEO of Lilac St. Alicia has turned her personal journey into a mission to revolutionize the beauty industry with her innovative lash products. Lilac St. is all about self-expression, breaking norms, and empowering individuals to embrace their unique beauty. From its roots in the artistic heart of San Francisco to its commitment to supporting local artists, Lilac St. is more than a brand—it's a movement. Join us as we dive into Alicia's inspiring story and the vision behind Lilac St.

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