Never Been Promoted Podcast with Thomas Helfrich

Lilian Raji, founder of The Lilian Raji Agency and The PR Advisor, joins the podcast to share her insights into public relations, storytelling, and how businesses can differentiate themselves in crowded markets. With over two decades of experience, Lilian combines expertise and honesty to deliver unparalleled results for her clients.

About Lilian Raji:

Lilian Raji is a seasoned public relations expert, entrepreneur, and founder of two platforms designed to meet the unique needs of businesses. The Lilian Raji Agency provides high-level PR services for established brands, while The PR Advisor offers coaching and resources for entrepreneurs who want to manage their own PR efforts. Lilian’s approach is rooted in transparency, strategy, and a no-nonsense attitude that delivers results.

In this episode, Thomas and Lilian discuss:

• The Evolution of PR in the Digital Age
  Lilian explains how traditional PR, rooted in media relationships, has evolved with the rise of digital platforms. She emphasizes the importance of the PESO model—Paid, Earned, Shared, and Owned media—and how businesses can leverage each component effectively.
• Storytelling as a Differentiator
  Lilian highlights the power of authentic storytelling in creating a unique value proposition. She shares how entrepreneurs can craft compelling narratives to stand out in competitive markets, even when tangible differentiators are lacking.
• Overcoming PR Misconceptions
  From her own journey of breaking into the PR industry to mentoring entrepreneurs, Lilian dispels common myths about PR. She underscores the importance of listening to your audience and aligning PR strategies with their needs.

Key Takeaways:

• Understand Your Audience First
  Lilian advises businesses to listen to their audience through comments, feedback, and surveys to identify what resonates. This helps shape effective PR strategies that align with both brand goals and audience expectations.
• The PESO Model in Practice
  By integrating Paid, Earned, Shared, and Owned media, businesses can create a comprehensive PR strategy that builds trust, visibility, and engagement across platforms.
• Strategic Onboarding for Results
  Through her onboarding process, Lilian ensures a deep understanding of client goals and pain points, setting the foundation for PR campaigns that deliver measurable success.

"What you want to do and what people are willing to pay for are always two completely different things." — Lilian Raji

CONNECT WITH LILIAN RAJI:

Website:https://www.lmrpr.com/
LinkedIn:https://www.linkedin.com/in/lilianrajipr/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
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