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ID: 787755

Title: Lilliput Land: How Small is Driving India's Mega Consumption Story

Author: Rama Bijapurkar

Narrator: Rama Bijapurkar

Format: Unabridged

Length: 08:31:02

Language: English

Release date: 05-21-24

Publisher: Random House (Audio)

Genres: Business & Economics, Marketing & Advertising, Career Development

Summary:

One of the largest consumer markets of the world, India is made up of lots and lots of small consumerseach earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

Contact: [email protected]