"I love that Facebook shows me the ads I want to see!"

Have you ever come across anti-privacy apologists?

"Privacy is dead. It's a thing of the past. You just can't expect a right to privacy in the modern world."

This is such a dark road to go down. The end-game is a black mirror episode where the ads we see are so innocuous, so inconspicuous that we don't even realise how they're manipulating us.