My guest this week is Gina Michnowicz, the CEO, Executive Creative Director and the Co-Founder of The Craftsman Agency, creating magical moments through bold, experiential and immersive storytelling. 

On this episode we discuss themes such as:

• The keys to marketing in Media and Entertainment (and how they differ from High Tech or typical consumer B2C). 
• The creative process and how you "get" ideas
• The meaning and importance of being a Servant Leader.
• The pros and cons of being an early adapter to new media platforms 
• How design impacts everything and why it should be considered first
• Helping brands to create magical moments that connect at the human level.

Gina's LinkedIn: https://www.linkedin.com/in/gina-gianatasio-michnowicz-987380/
The Craftsman Agency: https://thecraftsmanagency.com/
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Some Experience Design goodies:
I'm making a course! Learn how to get hired as a UX Designer: http://hiredux.com/

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Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast

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