Liftoff by Bottle Rocket

Limitless Ideation with Gina Michnowicz

04.21.2020 - By Bottle RocketPlay

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My guest this week is Gina Michnowicz, the CEO, Executive Creative Director and the Co-Founder of The Craftsman Agency, creating magical moments through bold, experiential and immersive storytelling. 

On this episode we discuss themes such as:The keys to marketing in Media and Entertainment (and how they differ from High Tech or typical consumer B2C). The creative process and how you "get" ideasThe meaning and importance of being a Servant Leader.The pros and cons of being an early adapter to new media platforms How design impacts everything and why it should be considered firstHelping brands to create magical moments that connect at the human level.

Gina's LinkedIn: https://www.linkedin.com/in/gina-gianatasio-michnowicz-987380/

The Craftsman Agency: https://thecraftsmanagency.com/

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Some Experience Design goodies:

I'm making a course! Learn how to get hired as a UX Designer: http://hiredux.com/

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