What makes a great leader? It's the way they inspire, advise, and rally for others. We asked top industry leaders two questions. First, what is the culture of your company? Second, what is the culture of franchising as a whole? Our second episode features John Lancaster, VP, Emerging Markets Franchise Development, Choice Hotels International, Steve White, President & Chief Operating Officer, PuroClean, Kristen Pechacek, Chief Growth Officer, MassageLuXe, Joe Malmuth, Vice President of Franchise Development and Franchise Relations, Batteries Plus Bulbs, and Kelly Crompvoets, Vice President of Marketing, Any Lab Test Now.