B2B Breakthrough Podcast

Limitless Looks, Less Waste: Holly Garrard on Building a Purpose-Driven Fashion Brand


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Why do most sustainable fashion brands stick to "boring and beige," and how is one founder proving colorful conscious fashion can thrive?

Breaking the beige barrier in sustainable fashion takes more than good intentions—it requires bold vision, strategic sourcing, and a willingness to challenge industry stereotypes. In this episode of B2B Breakthrough, host Ciara Cristo chats with Holly Garrard (https://www.linkedin.com/in/fundae-founder-holly-garrard/), founder and chief visionary officer of Fundae (https://www.fundae.com), the eco-chic footwear brand redefining what sustainable style looks like. With a patent-pending modular shoe system that transforms one pair into limitless looks, Holly shares how she left her corporate media career at ESPN to prove that fashion can be colorful, conscious, and commercially viable. Learn how she navigated product development challenges, built supplier relationships through strategic sourcing, and created a brand rooted in purpose-driven pillars that guide every business decision.

Tune in to learn:

  • (00:00) From ESPN to Eco-Chic: Holly's Journey to Fundae
  • (10:23) Patent-Pending Innovation: Creating the Modular Shoe System
  • (13:47) Sourcing Sustainable Materials Through Alibaba.com
  • (26:18) Mission-Driven Business: The Four Pillars of Fundae
  • (34:15) Solopreneur Realities: Navigating the Gig Economy
  • (37:28) From D2C to Wholesale: The Future of Fundae
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      Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.
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