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LimpertTech on iHeartRadio 3/12/22 - Mark DiMassimo , DiGo on March Madness Advertising Strategies and Brands
Rick is joined by Mark DiMassimo of DiGo this week.
This week is the start of March Madness, and as many fans begin thinking about their brackets, companies should also begin thinking about their advertising strategies.
How can companies use advertising during March Madness to ensure desired behavior changes are met among consumers?
Mark DiMassimo, Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing can give an in-depth look.
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By Tech of Sports - Rick LimpertRick is joined by Mark DiMassimo of DiGo this week.
This week is the start of March Madness, and as many fans begin thinking about their brackets, companies should also begin thinking about their advertising strategies.
How can companies use advertising during March Madness to ensure desired behavior changes are met among consumers?
Mark DiMassimo, Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing can give an in-depth look.