Today’s conversation is with Lin Chen, founder and CEO of Pink Moon. Pink Moon is an NYC-based boutique consultancy and newly launched wellcare and beauty e-commerce platform that features female-founded eco beauty and lifestyle brands. Lin has a long career arc in eco beauty, and I so appreciate her veteran knowledge and perspective.

In today’s conversation we cover:

*Lin’s extensive background working for different eco beauty brands, and what led her to launch her own business

*How Lin curates her online boutique; deciding on brands to carry, what products from a line to feature, et cetera

*Pink Moon’s attention to Mom + Baby brands and products

*Some of Lin’s favorite skincare, and what some of her beauty routines look like (hint, lots of Earthwise which is a brand Pink Moon carries!)

*What some of eco beauty’s biggest challenges right now, and how can the community continue evolving in a compassionate and inclusive way

Those are just some high points! Pink Moon carries an intriguing and also manageable array of brands and products, and I went on to place an order myself to get the Pink Moon experience and donate 10% of my order to The Lyson Center. I unboxed this order in a Mercedes Shops video for YouTube which will be available for viewing this week. For Your Purpose is Beauty listeners, there is a special offer if you decide to shop on Pink Moon now through the end of September 2020. Details below!