This episode features the lovely Linda O'Connell. Linda is the SVP Head of Digital Marketing & Communications at St. Vincent de Paul Ireland. Linda talks about her career and her special relationship with St. Vincent de Paul Ireland. She runs through how she has developed her skills in analytics, highlighting her growth in GA4 and concerns GDPR still isn't making the advancements necessarily. Some of Linda's career highlights were helping cancer rehabilitation Ireland and the quarterly magazine. Linda talks about the unique ways her team and she would market St. Vincent de Paul Ireland and how one of her main goals is to improve everyone around her. This a great episode for anyone looking to understand more about marketing in charitable organisations and the great work they do.