The Startup Story

Lindsay McCormick, founder of Bite

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About this episode

My guess is Lindsay McCormick, founder Bite. Bite is an all-natural, zero waste, tube free, toothpaste tablet. And not only did Lindsay take something as common as toothpaste and make it more environmentally friendly, by altering its shape and packaging. But she made it healthier for us as well because Bite toothpaste tablets are 100% vegan, gluten-free and cruelty free. In fact, Lindsay is on a mission to grow into the world's most sustainable personal care company.

Lindsay was named by Fast Company as one of the most creative people in business and started Bite in her living room; because she was tired of creating so much trash every time she traveled for TV shows. But what's interesting is that until my discussion with her I never realized the environmental impact of the TSA regulations that changed after the events of 9/11. I mean think about that, everyone who relies on not checking in luggage is forced to travel with travel size containers of toothpaste and hair products and even skin products. I did some basic research and the retail footprint for travel size products has doubled because of a change in travel requirements.

Now you are going to love Lindsay’s episode because she gets super tactical and discusses the early days of Bite, as well as her preparation for being on ABC hit show SharkTank.

In this episode, you'll hear:
  • Growing up Lindsay was always super passionate about the environment and even became vegetarian at 7 years old.
  • Lindsay always had a love for the media and with her job she was travelling all the time. When traveling she had reusable shampoo and face wash, but she was going through so many tubes of toothpaste. Lindsay wanted to stop this, and that became the orgin of Bite.
  • Lindsay started researching toothpaste, how it is made, how it is tested on animals and how it ends up in landfills. With this she started to make her own toothpaste, but only thought she would make it to solve her own problem and not build it into a business.
  • Lindsay shared how she started elevating the company by buying a $1000 tablet machine and started selling the toothpaste tablets on Shopify and Etsy.
  • Lindsay shares how she launched Bite in late 2017 early 2018 with a mission to help and educate people about toothpaste and support the low waste/vegan communities.
  • In 2018 she had $6000 dollars in sales after one of her videos went viral and immediately started selling hundres of thousands in product.
  • From that video, the production team from ABC’s Shark Tank reached out to invite them to an audition.
  • How her company grew through the pandemic as more people wanted a subscription service.
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    Bite: https://bitetoothpaste.com/

    Jaime Schmidt’s episode: https://www.thestartupstory.co/episodes/jaime-schmidt-founder-of-schmidt-s-naturals

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    The Startup StoryBy James McKinney