Lindsay is recognized leader in the healthcare and insurance sectors. Since 2010, Lindsay has been part of the senior leadership team at Wunderman Thompson Health, a health care marketing and advertising agency that combines strategy, creative, data and technology to build health care brands and inspire consumers and professionals. Areas of focus span the payer, provider and technology landscape and include consumer data and insights, competitive intelligence, brand direct marketing, customer experience, and sales optimization.

Lindsay is a Mentor at MATTER, a health technology incubator helping entrepreneurs with early-stage companies go-to-market. And he is on the Board of HMS Federal which provides services for prevention and detection of fraud, waste and abuse in the federal healthcare system.

Previously Lindsay held senior executive roles at Weber Shandwick, Gorman Health Group, Healthmarket, and Celtic Life Insurance. Early career experience included Blue Cross Blue Shield Association, Massachusetts Department of Public Health, and Massachusetts General Hospital.

Lindsay has a Masters in Health Administration from Washington University inSt. Louis and a Bachelor of Science in Business Administration from Northeastern University in Boston. He is a frequent speaker and author on topics in healthcare, insurance, marketing and sales. Originally from New York, with stops in Boston and St. Louis, Lindsay is now a deep-rooted Chicagoan.

Episode transcription:

[00:00:00] Lindsay Resnick: Every innovation doesn't have to disrupt right there. There could be, yes, there are inventive innovations and disruptive innovation, but there's also innovations to do existing things, better move things along a maturity curve. When the organization is ready to be able to change the way you're doing something. So yes, it could be something very new. And it could be something you've always done, but now have figured out a way to do better.

[00:01:03] Lindsay Resnick: Hi, I’m Lindsay Resnick. I'm executive vice president of Wunderman Thompson health, which is part of the WPP network of companies[00:01:12] Jahn Karsybaev: Awesome. Lindsay, thanks so much for finding time to us on the Ivy podcast today. Very excited to start 2021 with this conversation. Tell us a little bit more about your background and your highlights from your career. And then I want to spend a couple of minutes talking about your current role.

[00:01:28] Lindsay Resnick: Sure. So, I spent the first half of my career on the health insurance, and healthcare side. Interestingly, and I know we're going to take the conversation later to the current day. But I did way back start at Northeastern university in Boston, which is famous for its co-op program, which really got me started in healthcare where you go to school, for six months, and then they place you in work where you think you want to go. And I played around with accounting. I played around with marketing and finally found healthcare, and have been in healthcare ever since with blue cross blue shield and some commercial health insurance organizations. And then about halfway through, and I've always had responsibility for marketing sales, sometimes compliance, and then about halfway through my career, I flipped over to the pure marketing and advertising side of things. And then for the last 10 years I've been at Wunderman Thompson health, which is a marketing and advertising data-driven organization that are part of that organization just focused in healthcare.

[00:02:55] Jahn Karsybaev: Awesome. Wow. That's exciting. Thanks for sharing with us a little bit by your backgrounds, in terms of your current role, what falls under your purview and share with us anything that's interesting from that particular space?

[00:03:06] Lindsay Resnick: Sure. So Wunderman Thompson health cuts across the entire healthcare spectrum part of our organization is more heavily focused in the pharmaceutical side of the business. My gro