Lindsey Love Jenks used to coach over 100 individuals on their nutrition. But, she realized there was a much larger market for something in between the individualized nutrition coaching she was offering and impersonal, unadaptable templates.

Lindsey spent a summer training at South Loop Strength & Conditioning in 2016 and - since then - has built and grown Macrostax in an impressive fashion.

Macrostax offers customized macronutrient prescriptions, as well as a meal generator feature. But, I was mostly interested in learning how Lindsey handles the psychological foibles of the individuals who are using the app - and how she's built and grown her company.

Check out this conversation to hear:

• The common and damaging psychological traps that CrossFit athletes fall into with their nutrition
• How to lead and manage a technical team as a non-technical founder
• How to take user feedback and figure out what people really want - rather than what they say they want

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Check out more from Lindsey and Macrostax

• Instagram: @lindseylovejenks // @macrostax
• Website: wwww.macrostax.com
• Pinterest: @macrostax
• YouTube: @macrostax

Show Notes

• [01:22] Moving from a high touch, one-on-one coaching environment to a more scalable coaching solution
• [06:24] Transitioning away from a more high touch coaching environment and maintaining consistency over time.
• [14:36] Seeing a hole in the market - and trying to fill it with Macrostax
• [18:54] Building an app and leading developers as a non-technical founder
• [27:32] Collecting direct feedback from clients - and understanding how to prioritize it.
• [32:33] Finding the appropriate trade-offs between specifics and flexibility in nutrition coaching.
• [35:48] Starting in the CrossFit space - then expanding outside of it. What are the differences in marketing and positioning?
• [47:58] What will the role of the coach be as machine learning improves?
• [55:04] What are the main priorities and next steps for Macrostax?

Links and Resources Mentioned

• Peter Diamandis - 6 D's of Exponential Growth
• Papa John's Pizza
• Triscuits
• Harris-Benedict Equation
• Fitbot
• Orangetheory Fitness
• Travis Mayer
• Alexis Johnson
• Jessie Graff
• MyFitnessPal