Michael Borum has many specialties, including online marketing strategies, public relations,

advertising, and copywriting; all of which serve him well as Director of Marketing at Linganore Winecellars in Mount Airy, Maryland.

In this Zesty Marketing Podcast, Host Whitney Hahn talks with Michael about how wine drinking preferences relate to social media preferences; making friends with your target demographics; and where to focus your efforts - social media or website.