The algorithm Google uses is kept secret, and we know it's pretty complicated, but we understand how it works on a high level. Basically, the more links you have pointed to your domain, and the better-quality those links are, the higher your authority will grow—and accordingly, the higher you'll rank.

Does that mean you should spam links to your homepage as often as possible? Absolutely not.

Your link building strategy should focus on links that have the following qualities:

Mentioned in Today's Episode:

• Your high-quality offsite content
• SEO link building

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

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