Conversion Cast

Link Building in Local SEO


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Amanda Jordan, Director of Digital Strategy at the Rickety Roo agency joins the podcast to discuss link building in local SEO. Amanda has over a decade of experience in local SEO and is a industry thought leader as a frequent presenter at MozCon, LocalU, Women in Tech SEO and more.


Amanda shares her latest research, a case study, strategy and tips for effective link building for local businesses to rank better on Google.

Important links:

  • Amanda Jordan on X/Twitter
  • Amanda on LinkedIn
  • Rickety Roo Agency


Conversion Cast is sponsored by Leadferno, a conversion platform to close more leads, faster.

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Conversion CastBy Aaron Weiche

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