In this episode, James Dooley sits down with Charles Floate to discuss link building strategies that actually work in 2026. They break down how link building has evolved beyond simply chasing dofollow links on high-DR websites and why consensus-based link building, third-party corroboration, and entity reinforcement are now more important than ever. Charles explains how Google uses topical clusters, trust signals, and off-page expertise to assess authority, and why branded mentions, relevant guest posts, niche edits, digital PR, and contextual links all play a major role in rankings today. The discussion also covers press releases, PBNs, 301 redirects, local citations, AI-driven SEO, and how link building now impacts not only Google rankings but also AI Overviews, ChatGPT, and other LLM-driven search experiences. If you want to understand modern link building, off-page SEO, and what’s genuinely moving the needle in 2026, this is an episode you won’t want to miss.