Link-building has evolved over the years from something basic and unrefined to a complex system. Google has created a number of measures to assess link credibility over the years. In order to avoid "bad" links you'll want to avoid: spam, comment and forum posts, paid links, link schemes, exchanges and private blog networks (PBNs). In some circles, link building may have a bad reputation. But if you avoid archaic approaches and educate yourself on current strategies you'll find that it's evolved into a reliable, safe and reputable strategy.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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