Season 2. Episode 1.

Welcome back to the Prickly Pear Podcast! In this episode, Annika sits down with ⁠Jordan Louis⁠, former aesthetician and the creative force behind ⁠Link by Lou⁠, a permanent jewelry business designed to capture meaningful moments. Jordan’s entrepreneurial journey began when she saw a gap in the market, realizing that when there's a problem with no solution, that’s the perfect foundation for a business plan. Her business launched on the very day the “stay at home” order was lifted during the COVID-19 pandemic, and since then, Link by Lou has blossomed into a thriving venture.

During the conversation, Jordan shares how the idea for her business grew from practicing on friends to building a creative and collaborative environment that now includes over 60 “linkers.” She talks about the ripple effect of saying yes to her ideas and the importance of believing in yourself, even when competition brings about feelings of imposter syndrome. For Jordan, the best part of her business is that The Link isn’t just a product, but a way to commemorate special moments between people.

Jordan also reflects on her leadership style, explaining how surrounding herself with a team of diverse skill sets has helped her build a strong, collaborative community. She emphasizes that pivoting in business doesn’t mean failure, but rather a necessary part of growth. Her journey is a powerful reminder that creativity and adaptability are key to entrepreneurial success.

So, whether you’re an aspiring entrepreneur or someone looking for inspiration to pursue your own ideas, grab a cup of coffee and join Annika and Jordan for this insightful conversation.

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