Notes

• Connect with Ruby on LinkedIn
• Download the reports filled with executive thought leadership gold!
• Tune in to the LinkedIn Live event with Ruby and her cutting-edge thought leaders
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community!
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Summary

In this powerhouse episode of the The LinkedIn Ad Show, host AJ Wilcox sits down with Ruby James to unpack the explosive rise of executive thought leadership — and why it's now one of the most powerful drivers of B2B pipeline on LinkedIn. Backed by brand-new data from LinkedIn's latest Founder-Led Sales & Marketing playbook, Ruby reveals that startups with founders who post just 10 times per year generate 33% more leads — and that deals influenced by executive engagement can see up to a 120% increase in deal size. Together, they dive deep into practical strategies for mobilizing busy executives, creating authentic content that builds trust (not just noise), and amplifying it all with Thought Leader Ads for measurable ROI. If you're a B2B marketer looking to connect brand, leadership, and paid strategy into one high-performing growth engine, this episode delivers the data, tactics, and real-world examples to make it happen.

Transcript

For the full show transcript, see the show notes page here: Episode 167