Show Resources:

Here were the resources we covered in the episode:

How to get the best match rates from LinkedIn list uploads

Why aren't lookalikes very valuable for targeting on LinkedIn?

LinkedIn's description of Predictive Audiences

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Show Notes: Episode Summary

In this episode of the LinkedIn Ads Show, AJ Wilcox dives deep into the new feature of LinkedIn Ads: Predictive Audiences. Here are the key discussion points:

1. Introduction to Predictive Audiences:

   • Predictive Audiences are replacing the traditional lookalike audiences on LinkedIn.
   • They dynamically update and allow more control over audience matching using a slider.

2. Testing Predictive Audiences:

   • AJ shares insights from his tests comparing seed lists with predictive audiences.
   • He highlights a significant drop in audience size when applying specific targeting criteria.

3. Performance Insights:

   • Despite smaller audience sizes, predictive audiences showed higher click-through and conversion rates compared to standard audiences.
   • Discussion on how predictive audiences might be leveraging LinkedIn's AI to focus on intent signals rather than traditional targeting facets.

4. Audience Composition Analysis:

   • Comparison of job functions, company sizes, and industries between seed lists and predictive audiences.
   • Notable shifts in audience composition, with predictive audiences often deviating significantly from the original seed list.

5. Listener Interactions:

   • AJ reads a positive review from a listener, highlighting the impact of the podcast.
   • Encouragement for listeners to leave reviews, join the LinkedIn Ads Fanatics community, and participate in discussions.

6. Practical Tips:

   • Recommendations for setting up predictive audiences with clean seed lists and appropriate guardrails.
   • Advice on leveraging audience insights for better campaign performance and understanding.

Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support.

Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at [email protected], or message AJ directly on LinkedIn. AJ's DMs are open for any inquiries and suggestions.

Listeners interested in advanced LinkedIn Ads strategies and real-world performance data will find this episode particularly insightful.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 141