Throwing money blindly at LinkedIn ad campaigns is a sure way to burn through a marketing budget. If you want to run a profitable ad on LinkedIn, you should definitely check out this episode! Learn who should advertise on the professional networking site, what kinds of businesses should avoid it and what metrics matter. LinkedIn is a goldmine for certain types of businesses because they have the best business to business information out there. Learn why LinkedIn is more expensive than other platforms, which is a good thing. Our guest is Aj Wilcox, the guy who LinkedIn hires to make their training videos!