Cut The Tie Podcast with Thomas Helfrich

Casey O'Toole, founder of LinkyBot AI, joins Thomas to discuss how automation and AI can elevate—not cheapen—your LinkedIn outreach. He shares how he transitioned from real estate to tech founder, the nuances of ethical automation, and how to stay ahead in a constantly shifting digital landscape.

About Casey O'Toole:

Casey is the founder of LinkyBot AI, a platform that deploys always-on AI sales assistants directly into LinkedIn messaging. With a background in data science and real estate, Casey bootstrapped his company by solving his own lead-gen problems—and now helps thousands do the same.

In this episode, Thomas and Casey discuss:

• AI That Feels Human
  Casey explains how his tech uses trained AI personas to keep LinkedIn DMs personalized and natural, avoiding the spam trap.
• From Getting Fired to Getting Focused
  Casey shares how being fired (twice) led him to real estate, and eventually to automation as a solution to outbound fatigue.
• Scalable Outreach for Multiple Brands
  Thomas and Casey dive into how to separate messaging by brand and campaign using Sales Navigator and segmented AI assistants.
• Building a Sustainable Tech Stack
  Casey breaks down the tools behind LinkyBot—OpenAI, GoHighLevel, Zapier—and how they integrate to deliver contextual, brand-aligned replies.

Key Takeaways:

• Smart AI Beats Spammy Sequences
  Ask better questions, avoid blasting links, and let AI follow up only when there’s real engagement.
• You Still Need Strategy
  Even great automation fails without proper targeting, profile optimization, and positioning.
• White Labeling is the Future
  Agencies can scale services by layering on AI-backed execution with personalized support.
• Speed Matters
  With streamlined onboarding, clients can launch custom LinkedIn AI assistants in as little as 2-3 days.

"Sharpen the axe before chopping the tree. Automation only works when everything else is dialed in."
— Casey O'Toole

CONNECT WITH CASEY O'TOOLE:

Website: https://linkybot.ai
LinkedIn: https://www.linkedin.com/in/thecaseyotoole/

CONNECT WITH THOMAS HELFRICH:

X (Twitter): https://x.com/CutTheTieX
Facebook: http://facebook.com/groups/CutTheTie
Instagram: https://www.instagram.com/cutthetiecommunity/
TikTok: https://www.tiktok.com/@cutthetie
YouTube: https://www.youtube.com/@cutthetie
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
CutTheTie.com

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