Jack and Jill are back!  In this episode they talk about Personal Branding for career success and Business Branding for business growth while leveraging LinkedIn.

Before you can project an authentic personal brand, you must understand who you are, what your business represents, and before you can build that brand, you must understand:

Your Hidden Image
Your Assumed Image
Your Visual Image
Your Experienced Image
and ... Your Proven Image over time.

Jane 'Jacko' Jackson discusses this in detail to gain personal clarity and lay a solid foundation for career development. With this understanding you can pull it all together to build your brand.

Using the same principles, Jillian 'Don't Call me Jill' Bullock (our LinkedIn Ninja Down Under) leverages her marketing background to focus on how businesses can successfully build their brand on LinkedIn.

Enjoy this fascinating episode - there are many take-aways that are gold!