When a Manchester lawyer asked about balancing personal and firm LinkedIn accounts, it opened up an important discussion about an issue many legal professionals face: how to allocate time and resources across LinkedIn platforms.

In this practical Q&A response, we explore the complementary roles of personal profiles and company pages in legal marketing, providing actionable guidance for finding the right balance.

You'll discover:

• Why personal profiles consistently outperform company pages for engagement
• The strategic value of maintaining both platforms with different expectations
• Practical techniques for cross-promotion between personal and company presence
• When to consider LinkedIn advertising to amplify company page content
• How to measure success appropriately across both channels

Whether you're a solo practitioner or part of a larger firm, this Q&A provides actionable LinkedIn strategies that enhance both personal reputation and firm marketing objectives.

📝 Read the full article: https://www.pillarscroll.com/insights/linkedin-engagement-for-lawyers-personal-vs-firm-pages/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com

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