In the talk radio podcast below, LinkedIn expert on Movement

Marketing, Dr Nikolaus Eberl, teaches how you can use this concept to drive

more success for yourself and he also discusses his new book, Movement Marketing – The amabutho System.

In his book Dr Nik writes: A

recent study by Edelman PR found that 87% of consumers believe that companies

should be as concerned with societal interests as with business ones. Studies

are also showing that people believe in this strongly enough that they will

switch brands solely because of the values expressed and the causes supported

by a brand.

The challenge for brands in this

new environment is to try to find that sweet spot that connects with people’s

growing interest in social issues and their desire to actually get involved

themselves in making a difference. This is part of the beauty of movements –

instead of the company taking it upon itself to support causes, now it can

enable others to participate in worthwhile causes and endeavours. In his book

Tribes, the marketing guru Seth Godin describes a movement as being: an idea that spreads with passion through a

community.

…

LinkedIn expert on

Movement Marketing | Dr Nikolaus Eberl | The Success Show | Linked-Income…

Suzanne Styles’ latest and most ambitious project to-date, The Queen

Particle, focuses on female breadwinners and creating an intimate learning

community for them through which they can deliberately create the personal and

professional success they desire. Her book, The Queen Particle, written to

inspire and guide female breadwinners around the world, is due soon. Chris and

Suzanne Styles are all about developing people, building businesses and

delivering results.

For more information on how

they can help you to achieve what it is that you want visit their website