In this episode, we tackle the often overlooked but essential topic of marketing on social media, with a focus on the professional networking powerhouse, LinkedIn. Accountants are no stranger to numbers, but the numbers game of social media can sometimes feel alien and intimidating. Ashley sheds light on why many accountants shy away from marketing and delves into the historical context that has contributed to this reluctance.

Ashley shares his insights on the power of personal branding and how leveraging platforms like LinkedIn can help accountants transition from the one-on-one client interactions to reaching a broader audience in the digital landscape. We explore the dynamics of building trust and credibility through social media and the role that a well-established online presence can play in attracting the right clients.

Connect with Ashley: LinkedIn | Website

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