LinkedIn is frequently under-utilized by advisors, often seen as a static resume rather than a tool for consistent communication.

In this episode of The Wealth Marketing Podcast, Rosemary Denney is joined by Lyndsi Edgar, CEO of eLuminate Marketing, to discuss how advisors can use the platform with more intention and less friction.

The conversation covers the practical side of maintaining a LinkedIn presence including the specific adjustments that can make a profile more client-focused and the reality of how often you actually need to post. Lyndsi shares her perspective on why LinkedIn is uniquely suited for professional services and how to avoid the "salesy" habits that often discourage advisors from using the platform.

What's discussed:

• Why LinkedIn is the primary channel for reaching high-level decision-makers
• Practical profile adjustments: Using the cover photo and headline effectively
• Shifting your "About" section from a list of credentials to a service-led bio
• Why authentic opinions outperform stock content
• What types of content drive real engagement on LinkedIn
• Determining a sustainable posting frequency for a busy practice
• A sensible approach to LinkedIn advertising and "boosted" posts
• When activity begins to build real trust and inquiries

This episode is a straightforward look at how RIAs and wealth advisors can build a professional reputation on LinkedIn through a steady, quality-focused process.

Guest: Lyndsi Edgar, CEO, eLuminate Marketing

Host: Rosemary Denney, CEO, Wealth Matters Consulting

Links & Resources

Connect with Lyndsi Edgar on LinkedIn

https://www.linkedin.com/in/lyndsistaffordedgar/

Learn more about eLuminate Marketing

https://eluminatemarketing.com/
Connect with Rosemary Denney on LinkedIn
https://www.linkedin.com/in/rosemarybdenney/

Connect with Wealth Matters Consulting

https://www.wealthmattersconsulting.com

https://www.linkedin.com/company/wealth-matters-consulting