LinkedIn used to be a professional networking platform. 

Now? It feels more like performance art.

In this episode of Edan Haddock - Total Talent, Edan unpacks the strange evolution of LinkedIn and what it’s doing to Recruitment, Talent Acquisition and leadership culture. From recruiter influencers and AI-generated thought leadership to performative vulnerability, personal branding and the rise of “corporate creators”, this is a raw and honest look at the modern professional identity crisis.

Why does everyone suddenly sound the same online?
Has authenticity become monetised?
Are recruiters becoming media personalities?
And in a world flooded with polished AI content, what actually feels human anymore?

This episode explores the growing tension between visibility and authenticity, and why the future of Talent may belong to those who can build trust, not just audience.

A bold conversation about modern work, digital identity, recruitment culture and the strange theatre we all now perform online.

Join the Edan Haddock - Total Talent community (formerly Rubberband)