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LinkedIn Is Not a Personal Brand
Episode Overview
If your LinkedIn profile feels like a Frankenstein draft — part resume, part personal brand, part survival mechanism — this episode will finally explain why.
In today’s job market, LinkedIn isn’t rewarding effort, authenticity, or even talent. It’s rewarding alignment.
In this episode of Behind the Offer, Samantha breaks down how recruiters actually use LinkedIn, why most job seekers are optimizing the wrong things, and how being “invisible” is usually a search problem — not a qualification problem.
If you’ve been rewriting your headline, second-guessing your summary, posting more content, and still hearing nothing… this episode will show you what’s really happening behind the scenes.
What You’ll Learn
Why LinkedIn was built for recruiters — not job seekers
How LinkedIn Recruiter actually works (and what recruiters do see)
Why your profile isn’t a pitch — it’s a search result
The real reason “authentic” profiles still don’t get found
Why job titles and keywords matter more than tone or storytelling
How hiring changes in a down market (and why clarity beats creativity)
Your Next Step (Free)
If this episode made you realize you’ve been working hard on the wrong things, your next step isn’t another rewrite — it’s diagnosis.
👉 Apply for a FREE Job Search Audit
This is not a resume review.
It’s a strategic breakdown of:
Why you’re not showing up in recruiter searches
Where your positioning is misaligned
What to fix — and what to stop doing immediately
Apply here
View all episodes
By Samantha SloaneEpisode Overview
If your LinkedIn profile feels like a Frankenstein draft — part resume, part personal brand, part survival mechanism — this episode will finally explain why.
In today’s job market, LinkedIn isn’t rewarding effort, authenticity, or even talent. It’s rewarding alignment.
In this episode of Behind the Offer, Samantha breaks down how recruiters actually use LinkedIn, why most job seekers are optimizing the wrong things, and how being “invisible” is usually a search problem — not a qualification problem.
If you’ve been rewriting your headline, second-guessing your summary, posting more content, and still hearing nothing… this episode will show you what’s really happening behind the scenes.
What You’ll Learn
Why LinkedIn was built for recruiters — not job seekers
How LinkedIn Recruiter actually works (and what recruiters do see)
Why your profile isn’t a pitch — it’s a search result
The real reason “authentic” profiles still don’t get found
Why job titles and keywords matter more than tone or storytelling
How hiring changes in a down market (and why clarity beats creativity)
Your Next Step (Free)
If this episode made you realize you’ve been working hard on the wrong things, your next step isn’t another rewrite — it’s diagnosis.
👉 Apply for a FREE Job Search Audit
This is not a resume review.
It’s a strategic breakdown of:
Why you’re not showing up in recruiter searches
Where your positioning is misaligned
What to fix — and what to stop doing immediately
Apply here